ESTEL: Beauty Has a Name

At ESTEL, we bring the celebrated Russian expertise in beauty directly to you. Trusted by professionals worldwide, our products are crafted with precision and innovation, using only the finest ingredients rigorously tested for safety and efficacy. We promise you salon-quality results and the same high standards that have made Russian hairdressing art highly respected across the globe.

Experience the artistry, excellence, and care your hair deserves—because at ESTEL, beauty has a name.

Our Best-Sellers

For Curly Hair

Welcome to

OTIUM WAVE TWIST

For those yearning to live in harmony with their curls. Perfect discipline, sculpted shape, and a one-of-a-kind chance to savor the sensual suppleness of bouncy curls

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For Enhancing and Preserving Cool Shades of Blonde

PRIMA BLONDE is our silver shine care product consisting of a shampoo, mask and conditioner that you will fall in love with! Cool shades of blonde are refreshed and enhanced by high-quality color pigments that gently adhere to the hair. Say goodbye to unwanted yellow tones when dyeing or bleaching your hair.

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18-in-1 Ultimate Hair Care

18 Plus benefits for multitasking hair care, designed for your everyday use.

18+ have light texture helps the conditioning components easily penetrate into the hair and doesn’t weigh the hair down.

Suitable for daily use at home

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  • Expertly Crafted Formulations

    At Estel, we bring together the best of science and nature to create hair care products that deliver real results.

  • Ethical and Cruelty-Free

    We believe in beauty without harm. Estel is proudly cruelty-free, ensuring that no animals are harmed in the testing of our products.

  • Proven Results

    Our customers love the difference Estel products make in their hair. We’re confident in our products, and we know you’ll love the results too.